Doritos All Dressed

To launch the limited time All Dressed Chips, we gave fans something they loved in a way they had never seen before; an exclusive fashion drop only for non-playable characters. We designed a digital collection for custom NPC models, and brought it to life in a fully playable world created in Fortnite. Then it was all revealed live on Twitch. To make it even realer and show fans what they wanted, we made the signature jacket of the fashion line IRL, and shared it with fans with help from their favourite influencers.

Results:
36% increase in All Dressed sales
70% brand awareness per brand lift studies